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To provide quality products to its valued customers and explore new markets to promote / expand sales of the company through innovative technology and effective resource management so as to achieve optimum prices of products for sustainable and equitable growth and prosperity of the company.
To transform the company into a modern and dynamic enterprise through mastering the complete textile value chain from raw material to retail - run by a world class human resource pool to create a sustainable business which contributes to the long term economic development of Pakistan.